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5 points for making meta description - for your SEO -

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5 points for making meta description

  1. Include keyword
  2. Summarize the content
  3. Make it catchy
  4. Make it unique
  5. 150 or less characters for one-byte character

1. Include keyword

If your target keyword for the page is “HD camera", include “HD camera" into the meta description. When user searches “HD camera” on Google, the word “HD camera” will be bolded in the description field. That makes it stands out and the user can easily learn the website talks about HD camera.

2. Summarize the content

When users visit your web page from organic search, they read your meta title and description in SERP. So, if the description is inconsistent with the content, the users would not read the page and leave your site. Furthermore, web crawler upgrades the assessment of the page if the description summarizes the content well and is consistent with the page.

3. Make it catchy

Users often judge which website they will visit by reading descriptions. So, if the description sounds interesting and seems that the users can get the information they want, they will visit that website. If not, they would visit another website.

4. Make it unique

It is very important for description to be unique among pages. Do not make the same description among pages. Every page needs to have a different content from others, so does the description.

5. 150 or less characters for one-byte character

Actually you can make it longer than 150 characters, but I recommend that you make it 150 characters or less. This is because when using smartphones you can only see around 150 characters, and after that the description would be omitted (viewed as “…”). If your language is two-byte character, it should be around 75 characters.

How to make meta description

Open your html file and find the code below in the <head> tag.

<meta content=“***" name="description">

Replace *** with your description.

How to measure the effect using Search Console

 

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