Web Consulting

Definition New visitor is: A visitor who visits your site for the first time in the past two years Returning visitor is: A visitor who visits your site for the second time or more in the past two years How to identify new or returning visitor Action plan <Case 1> Site category: EC site that you want a user to repeatedly buy your product for several times Analytics results: Returning visitor’s number and conversion is fewer than new visitor You may need to: Increase customer satisfaction after the purchase such as delivery time and consistency between the product information on the site and actual product <Case 2> Site category: Service promotion site that you want many users to know and buy your service Analytics results: The number of new visitor is fewer than returning visitor, and bounce rate for new user is higher You may need to: Start web advertising such as search and display ads and keep consistency between ads and landing page

How to get user gender Action plan <case 1> Site category: EC site selling clothes Analytics results: Conversion rate for female user is higher than male. You may need to: Add more female clothes pages. <case 2> Site category: Media Analytics results: There are more male users than female. Furthermore, the bounce rate for male is lower than female. You may need to: Add more articles for male.

How to get user age Action plan <case 1> Analytics results: The most users are age 55-64, but the bounce rate is the highest, and pages per session and average session duration are the lowest. You may need to: Increase the font size or let users change it because age 55-64 people might find it more difficult to read small text than younger people. <case 2> Analytics results: Conversion rate for age 25-34 is higher than age 18-24 even though there are more 18-24 users than 25-34. You may need to: Put more money on age 25-34 than 18-24 for your web advertising.

How to get user device Action plan <case 1> Analytics results: Conversion rate for mobile user is much* lower than desktop user. You may need to: Update navigation menu or CTA design for mobile. *Note: For mobile, in general, bounce rate is higher, and pages per session and average session duration is lower than desktop. <case 2> Analytics results: Bounce rate for mobile user is higher than desktop user. You may need to: Make it mobile friendly such as increasing font size, setting viewport, and changing to hamburger menu.

How to get user language Action plan <case 1> Site language: Simplified Chinese, Traditional Chinese, and Korean Analytics results: Higher conversion rate for Korean user than other languages You may need to: Update Korean pages in prior to other language pages <case 2> Site language: American English Analytics results: More en-gb (British English) and en-au (Australian English) users than en-us (American English) and en-ph (Philippine English) users You may need to: Change it to British English, especially terms rather than spelling (ex: pants -> trousers).

How to get user location using Google Analytics Action Plan <Case 1> Target location: Australia Analytics result: More users from New Zealand than Australia You may need to: Change your International targeting setting using Search Console <Case 2> Now you are: Advertising online Analytics result: Higher conversion rate for Singapore than other countries You may need to: Put more money on advertising in Singapore than other countries

Table of Contents 4 points for setting h1 Include keyword Be consistent with the content Make it unique Make it simple where to set h1 How to measure the effect 1. Include keyword Web crawler examines the consistency search query and h1 of the page. So if you want your page to be in high position in SERP when user searches "web analytics", include “web analytics" into the h1. 2. Be consistent with the content Like meta title, h1 needs to be clearly indicative of what the page is written about. If the page is written about SEO, include "SEO" into the h1. 3. Make it unique Do not use the same h1 among your web pages because every page should talk about different topic from other pages. Even if your website theme is SEO, the topic of each page must be different such as meta title, meta description, and h1. 4. Make it simple Even though there is no limitation of the numbe...

Table of Contents 5 points for making meta description Include keyword Summarize the content Make it catchy Make it unique 150 or less characters for one-byte character How to make meta description How to measure the effect 1. Include keyword If your target keyword for the page is “HD camera", include “HD camera" into the meta description. When user searches “HD camera” on Google, the word “HD camera” will be bolded in the description field. That makes it stands out and the user can easily learn the website talks about HD camera. 2. Summarize the content When users visit your web page from organic search, they read your meta title and description in SERP. So, if the description is inconsistent with the content, the users would not read the page and leave your site. Furthermore, web crawler upgrades the assessment of the page if the description summarizes the content well and is consiste...

Table of Contents 5 points for making meta title Include keyword Build consistency into the page content Include site or company name Make a different one from any other pages 60 or less characters for one-byte character How to make meta title How to measure the effect 1. Include keyword If your target keyword for the page is "web analytics tool", include "web analytics tool" into that page title. When search engine crawls your page, it understands that page is about web analytics tool if that word is included in the meta title. 2. Build consistency into the page content Meta title and page content must be consistent. Not only human but also web crawler can notice the difference if they are not consistent, and downgrades the assessment of the page. 3. Include site or company name Site or company name should be included like "web analytics tool | ABC Corporation...