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Get user gender - Make it better with Google Analytics -

How to get user gender



Action plan

<case 1>

Site category:

EC site selling clothes

Analytics results:

Conversion rate for female user is higher than male.

You may need to:

Add more female clothes pages.

<case 2>

Site category:

Media

Analytics results:

There are more male users than female. Furthermore, the bounce rate for male is lower than female.

You may need to:

Add more articles for male.

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