Web Consulting

Table of Contents 4 points for setting h1 Include keyword Be consistent with the content Make it unique Make it simple where to set h1 How to measure the effect 1. Include keyword Web crawler examines the consistency search query and h1 of the page. So if you want your page to be in high position in SERP when user searches "web analytics", include “web analytics" into the h1. 2. Be consistent with the content Like meta title, h1 needs to be clearly indicative of what the page is written about. If the page is written about SEO, include "SEO" into the h1. 3. Make it unique Do not use the same h1 among your web pages because every page should talk about different topic from other pages. Even if your website theme is SEO, the topic of each page must be different such as meta title, meta description, and h1. 4. Make it simple Even though there is no limitation of the numbe...

Table of Contents 5 points for making meta description Include keyword Summarize the content Make it catchy Make it unique 150 or less characters for one-byte character How to make meta description How to measure the effect 1. Include keyword If your target keyword for the page is “HD camera", include “HD camera" into the meta description. When user searches “HD camera” on Google, the word “HD camera” will be bolded in the description field. That makes it stands out and the user can easily learn the website talks about HD camera. 2. Summarize the content When users visit your web page from organic search, they read your meta title and description in SERP. So, if the description is inconsistent with the content, the users would not read the page and leave your site. Furthermore, web crawler upgrades the assessment of the page if the description summarizes the content well and is consiste...

Table of Contents 5 points for making meta title Include keyword Build consistency into the page content Include site or company name Make a different one from any other pages 60 or less characters for one-byte character How to make meta title How to measure the effect 1. Include keyword If your target keyword for the page is "web analytics tool", include "web analytics tool" into that page title. When search engine crawls your page, it understands that page is about web analytics tool if that word is included in the meta title. 2. Build consistency into the page content Meta title and page content must be consistent. Not only human but also web crawler can notice the difference if they are not consistent, and downgrades the assessment of the page. 3. Include site or company name Site or company name should be included like "web analytics tool | ABC Corporation...