Get user device - Make it better with Google Analytics -

How to get user device

Action plan

<case 1>

Analytics results:

Conversion rate for mobile user is much* lower than desktop user.

You may need to:

Update navigation menu or CTA design for mobile.

*Note: For mobile, in general, bounce rate is higher, and pages per session and average session duration is lower than desktop.

<case 2>

Analytics results:

Bounce rate for mobile user is higher than desktop user.

You may need to:

Make it mobile friendly such as increasing font size, setting viewport, and changing to hamburger menu.

Comments

Get user gender - Make it better with Google Analytics -

How to get user gender Action plan <case 1> Site category: EC site selling clothes Analytics results: Conversion rate for female user is higher than male. You may need to: Add more female clothes pages. <case 2> Site category: Media Analytics results: There are more male users than female. Furthermore, the bounce rate for male is lower than female. You may need to: Add more articles for male.

Get user location - Make it better with Google Analytics -

How to get user location using Google Analytics Action Plan <Case 1> Target location: Australia Analytics result: More users from New Zealand than Australia You may need to: Change your International targeting setting using Search Console <Case 2> Now you are: Advertising online Analytics result: Higher conversion rate for Singapore than other countries You may need to: Put more money on advertising in Singapore than other countries

Identify new or returning visitor - Make it better with Google Analytics -

Definition New visitor is: A visitor who visits your site for the first time in the past two years Returning visitor is: A visitor who visits your site for the second time or more in the past two years How to identify new or returning visitor Action plan <Case 1> Site category: EC site that you want a user to repeatedly buy your product for several times Analytics results: Returning visitor’s number and conversion is fewer than new visitor You may need to: Increase customer satisfaction after the purchase such as delivery time and consistency between the product information on the site and actual product <Case 2> Site category: Service promotion site that you want many users to know and buy your service Analytics results: The number of new visitor is fewer than returning visitor, and bounce rate for new user is higher You may need to: Start web advertising such as search and display ads and keep consistency between ads and landing page

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