Get user device - Make it better with Google Analytics -

How to get user device

Action plan

<case 1>

Analytics results:

Conversion rate for mobile user is much* lower than desktop user.

You may need to:

Update navigation menu or CTA design for mobile.

*Note: For mobile, in general, bounce rate is higher, and pages per session and average session duration is lower than desktop.

<case 2>

Analytics results:

Bounce rate for mobile user is higher than desktop user.

You may need to:

Make it mobile friendly such as increasing font size, setting viewport, and changing to hamburger menu.

Comments

Get user location - Make it better with Google Analytics -

How to get user location using Google Analytics Action Plan <Case 1> Target location: Australia Analytics result: More users from New Zealand than Australia You may need to: Change your International targeting setting using Search Console <Case 2> Now you are: Advertising online Analytics result: Higher conversion rate for Singapore than other countries You may need to: Put more money on advertising in Singapore than other countries

Get user language - Make it better with Google Analytics -

How to get user language Action plan <case 1> Site language: Simplified Chinese, Traditional Chinese, and Korean Analytics results: Higher conversion rate for Korean user than other languages You may need to: Update Korean pages in prior to other language pages <case 2> Site language: American English Analytics results: More en-gb (British English) and en-au (Australian English) users than en-us (American English) and en-ph (Philippine English) users You may need to: Change it to British English, especially terms rather than spelling (ex: pants -> trousers).

Get user age - Make it better with Google Analytics -

How to get user age Action plan <case 1> Analytics results: The most users are age 55-64, but the bounce rate is the highest, and pages per session and average session duration are the lowest. You may need to: Increase the font size or let users change it because age 55-64 people might find it more difficult to read small text than younger people. <case 2> Analytics results: Conversion rate for age 25-34 is higher than age 18-24 even though there are more 18-24 users than 25-34. You may need to: Put more money on age 25-34 than 18-24 for your web advertising.

Web Consulting

Search This Blog