Identify new or returning visitor - Make it better with Google Analytics -

Definition

New visitor is:

A visitor who visits your site for the first time in the past two years

Returning visitor is:

A visitor who visits your site for the second time or more in the past two years

How to identify new or returning visitor

Action plan

<Case 1>

Site category:

EC site that you want a user to repeatedly buy your product for several times

Analytics results:

Returning visitor’s number and conversion is fewer than new visitor

You may need to:

Increase customer satisfaction after the purchase such as delivery time and consistency between the product information on the site and actual product

<Case 2>

Site category:

Service promotion site that you want many users to know and buy your service

Analytics results:

The number of new visitor is fewer than returning visitor, and bounce rate for new user is higher

You may need to:

Start web advertising such as search and display ads and keep consistency between ads and landing page