Get user location - Make it better with Google Analytics -

How to get user location using Google Analytics

Action Plan

<Case 1>

Target location: Australia
Analytics result: More users from New Zealand than Australia
You may need to: Change your International targeting setting using Search Console

<Case 2>

Now you are: Advertising online
Analytics result: Higher conversion rate for Singapore than other countries
You may need to: Put more money on advertising in Singapore than other countries

Comments

Get user gender - Make it better with Google Analytics -

How to get user gender Action plan <case 1> Site category: EC site selling clothes Analytics results: Conversion rate for female user is higher than male. You may need to: Add more female clothes pages. <case 2> Site category: Media Analytics results: There are more male users than female. Furthermore, the bounce rate for male is lower than female. You may need to: Add more articles for male.

Identify new or returning visitor - Make it better with Google Analytics -

Definition New visitor is: A visitor who visits your site for the first time in the past two years Returning visitor is: A visitor who visits your site for the second time or more in the past two years How to identify new or returning visitor Action plan <Case 1> Site category: EC site that you want a user to repeatedly buy your product for several times Analytics results: Returning visitor’s number and conversion is fewer than new visitor You may need to: Increase customer satisfaction after the purchase such as delivery time and consistency between the product information on the site and actual product <Case 2> Site category: Service promotion site that you want many users to know and buy your service Analytics results: The number of new visitor is fewer than returning visitor, and bounce rate for new user is higher You may need to: Start web advertising such as search and display ads and keep consistency between ads and landing page

Web Consulting

Search This Blog