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4 points for setting h1 - for your SEO -

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4 points for setting h1

  1. Include keyword
  2. Be consistent with the content
  3. Make it unique
  4. Make it simple

1. Include keyword

Web crawler examines the consistency search query and h1 of the page. So if you want your page to be in high position in SERP when user searches "web analytics", include “web analytics" into the h1.

2. Be consistent with the content

Like meta title, h1 needs to be clearly indicative of what the page is written about. If the page is written about SEO, include "SEO" into the h1.

3. Make it unique

Do not use the same h1 among your web pages because every page should talk about different topic from other pages. Even if your website theme is SEO, the topic of each page must be different such as meta title, meta description, and h1.

4. Make it simple

Even though there is no limitation of the number of character for h1, it is better to be shorter than about 100 characters. If it is longer than that, user may find it troublesome to read in both of SERP and that webpage.

Where to set h1

Basically h1 should be set at the biggest heading in that page such as page title and article title. But some page might not have that kind of heading like top page of the corporate site. In that case, alt tag in the main visual or company logo in the header is recommended as below.

<h1> <img src="***.png" alt="XXX"> </h1>

Replace XXX with your h1 text.

How to measure the effect using Search Console

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