Skip to main content

5 points for making meta title - for your SEO -

Table of Contents

5 points for making meta title

  1. Include keyword
  2. Build consistency into the page content
  3. Include site or company name
  4. Make a different one from any other pages
  5. 60 or less characters for one-byte character

1. Include keyword

If your target keyword for the page is "web analytics tool", include "web analytics tool" into that page title. When search engine crawls your page, it understands that page is about web analytics tool if that word is included in the meta title.

2. Build consistency into the page content

Meta title and page content must be consistent. Not only human but also web crawler can notice the difference if they are not consistent, and downgrades the assessment of the page.

3. Include site or company name

Site or company name should be included like "web analytics tool | ABC Corporation" because it helps people to recognize that this is a ABC Corporation's website in SERP (Search Engine Result Page).

4. Make a different one from any other pages

Do not make the same meta title with any other pages. The meta title should be unique because there should not be the same page among your web pages.

5. 60 or less characters for one-byte character

It depends on browser or device. But generally you can see about 60 characters (30 characters for two-byte character) at a maximum for meta title in SERP. If there are more than 60 characters, those characters will be displayed as "...".

How to make meta title

Open your html file and find <title> in <head> tag. Write your title between <title> and </title> tags.

How to measure the effect using Search Console

 

Labels:

Comments

Post a Comment

Popular posts from this blog

Get user gender - Make it better with Google Analytics -

How to get user gender Action plan <case 1> Site category: EC site selling clothes Analytics results: Conversion rate for female user is higher than male. You may need to: Add more female clothes pages. <case 2> Site category: Media Analytics results: There are more male users than female. Furthermore, the bounce rate for male is lower than female. You may need to: Add more articles for male.
Post a Comment
Read more

Get user location - Make it better with Google Analytics -

How to get user location using Google Analytics Action Plan <Case 1> Target location: Australia Analytics result: More users from New Zealand than Australia You may need to: Change your International targeting setting using Search Console <Case 2> Now you are: Advertising online Analytics result: Higher conversion rate for Singapore than other countries You may need to: Put more money on advertising in Singapore than other countries
Post a Comment
Read more

Identify new or returning visitor - Make it better with Google Analytics -

Definition New visitor is: A visitor who visits your site for the first time in the past two years Returning visitor is: A visitor who visits your site for the second time or more in the past two years How to identify new or returning visitor Action plan <Case 1> Site category: EC site that you want a user to repeatedly buy your product for several times Analytics results: Returning visitor’s number and conversion is fewer than new visitor You may need to: Increase customer satisfaction after the purchase such as delivery time and consistency between the product information on the site and actual product <Case 2> Site category: Service promotion site that you want many users to know and buy your service Analytics results: The number of new visitor is fewer than returning visitor, and bounce rate for new user is higher You may need to: Start web advertising such as search and display ads and keep consistency between ads and landing page
Post a Comment
Read more